HISTORICALLY CANADIAN-PACKED FIELD @VOLVOCAROPEN SIGNS CANADIAN @LISETTESTYLE AS PREMIER SPONSOR
Lisette L Montréal and Lisette L Sport, a Canadian-based apparel company, to sponsor the 2016 Volvo Car Open
DANIEL ISLAND, S.C. – The Volvo Car Open has partnered with a new premier sponsor Lisette L Montréal for the April 2 – 10 Daniel Island, SC tennis tournament which is part of the Family Circle event series of programs. This is the first time the Canadian-based apparel company has sponsored a tennis tournament.
For more than a decade, Lisette L Montréal has been designing women’s pants with a purpose: crafting the perfect fit for women of all body types, shape and size. The pants are designed to create a slim fit by a built-in tummy control with flaterie panel and contoured waistband. The pants are sold online, as well as in fine boutiques across Canada, United States, Europe, Australia and New Zealand.
Lisette L Montréal will support the 2016 Volvo Car Open’s Official Player Party and Ladies Day. In addition, they will sell merchandise from a weeklong pop-up shop during the tournament.
“We are so excited to add the Lisette L Montréal brand to our event,” said Bob Moran, Volvo Car Open Tournament Director and General Manger. “They are truly a world-class international brand that will speak directly to our largely female audience. This program is not just about branding, but creatively reaching our fans through a unique pop-up shop on-site and sponsoring Ladies Day, while also entertaining our players at the Lisette L Montréal Player Party. We are clearly excited with this new partnership.”
As part of their on-site promotion, Lisette L Montréal will give away a free pair of pants every half hour throughout the entire week of the event. Any fan that tries on a pair of Lisette pants at their Volvo Car Open pop-up shop or at Anne’s Downtown will be entered to win a pair of pants.
“We are absolutely thrilled to participate in the 2016 Volvo Car Open,” said Lisette Limoges, Lisette L Montréal Founder and Creative Director. “We are such fans of these incredible athletes and the city of Charleston and are honored to be working alongside Volvo. We are beyond excited to share our latest collection with the fans, players and city of Charleston!”
Tickets for the 2016 Volvo Car Open are now on sale. For more information on tickets, call 800.677.2293 or visit http://www.volvocaropen.com. Patrons can purchase single session tickets, or choose from a variety of ticket and travel packages.
About Lisette L Montréal:
For over a decade Lisette Limoges has been designing women’s pants with a purpose: crafting that perfect fit for all women and all body types. The goal was to leave no body behind and she has done just that. Lisette’s career in fashion began on the sales side, but she yearned from the outset to do much more. Lisette L pants are known to flatter women of every body type, shape and size. They are designed with a tummy control mesh on the inside and come in a variety of colors and patterns. The pants are sold online as well as in fine boutiques across Canada, United States, Europe, Australia and New Zealand.
For more information on Lisette L, call (800) 855-LISETTE, visit https://lisettel.com/, Facebook (Lisette L), Twitter (@LisetteStyle) or Instagram (LisetteLMontreal).
About the Volvo Car Open:
The Volvo Car Open is the largest women’s only tennis tournament in the world. The tournament receives four days of live broadcast domestically on ESPN2, and is viewed internationally in more than 165 countries, featuring more than 100 hours of live broadcast and more than 3,000 delayed global broadcast time, reaching 10+ million viewers worldwide. The event, formerly known as the Family Circle Cup, moved to Charleston in 2001 from Hilton Head Island and will celebrate its 44th anniversary in 2016.
For more information on the Volvo Car Open, call (800) 677-2293, email email@example.com, visit http://www.VolvoCarOpen.com, Facebook (Volvo Car Open), Twitter (@VolvoCarOpen) or Instagram (VolvoCarOpen).
—A. Alpino, Volvo Car Open