Life on Tour With Jean-Yves Aubone (@JYNole) March 2015 Update #3
Jean-Yves Aubone, Tennis Atlantic
In the month of February, Jean-Yves scored five tournament wins, including a semifinal at USA F9 futures in Sunrise, Florida, here are his thoughts on what has transpired in the past month.
It took me four and a half years but I finally broke my career high singles ranking of 475 that I achieved while attending Florida State University. I’m currently sitting at 471 and when the rankings are updated I will be ranked even higher. While this achievement might mean very little when considering my goal of making runs deep into grand slam events, it was a personal one that was always on my mind. Leaving the great job and career path I was on while working at Morgan Stanley was one of the most difficult decisions of my life. At the very least I felt that I had to make it back to where I was at FSU. People have always asked me if I imagined how well I could have done if I never stopped playing. Though there isn’t one ounce of me that regrets my time in finance, I too have wondered what would have happened. I don’t have to wonder anymore.
The Crowd at the USA F9 Futures in Sunrise
The best part about the accomplishment was that my dad was coaching me during the events that led to my new ranking. Because I couldn’t afford to bring one of the coaches from Ginepri Performance Tennis to the tournaments with me I asked my dad for help. Before attending FSU he was my primary coach so I had full confidence that he could help me for a few weeks. As one can imagine my father and I butt heads a lot but our conversations were productive and I was able to get better every single day I stepped out on to the court with him. By the third event I was playing the best tennis since I got injured. I made a run to the semifinals of the U.S. F9 future where I secured my career high ranking.
JY with his father
To top it all off, during one of the tournaments I had the pleasure of meeting with Eugenio Kettelsen. He is the President and CEO of ENGN (Which is also the official apparel partner of Tennis Atlantic), a brand new tennis clothing company. We met because he was interested in sponsoring me. I will admit that I was a little reluctant in signing with a brand new company when there are so many great brands out there, but once I spoke with Eugenio and his vision for ENGN, my worries were laid to rest. All he talked about was helping players achieve their dreams of having a successful tennis career. As a player himself he understood how difficult it is to make it to the top and how there is almost no support for players. It wasn’t about him or the brand or about making money. It was about building a brand that really was FOR the player. I immediately wanted to get on board with ENGN. As soon as I tried out their gear, which by the way is fantastic, I asked him to send over the contract.
For the next week I will continue to train in South Florida before I go to Israel. There are two 10k futures and a 125k challenger. It’s the farthest I’ve traveled outside of the country since I went to Europe for junior events when I was 16. I’m always a little nervous traveling to a place I’ve never been to but I’m also excited as many friends have told me how beautiful Israel is. If there’s one good thing about being a professional tennis player it’s the beautiful places we get to travel to along the way.
Introducing Tennis Atlantic’s Apparel Partner ENGN Tennis
Staff, Tennis Atlantic
Tennis Atlantic is proud to announce a partnership agreement with tennis apparel company ENGN Tennis, ENGN is a new, fresh entrant in the tennis apparel industry. They produce performance tennis apparel with the needs of the tennis professional in mind. ENGN is an American based company, and was founded by business entrepreneur Eugenio Kettelsen, who is a tennis player himself on the ITF futures circuit, in addition to serving as the CEO and President of ENGN tennis. Tennis Atlantic editor Steen Kirby conducted a Q and A session with Eugenio and the transcript is below.
For more on ENGN please visit their website where you can purchase performance tennis apparel items and learn more about the products and brand. In addition, look out for a variety of up and coming tennis pros wearing the ENGN brand, along with Tennis Atlantic staff journalists this year on the tennis tour.
(Steen) Tell me about your background in tennis/personal biography, and how you got into the role you are in now?
(Eugenio) “I got involved with tennis at the age of 12 in Mexico City, Mexico. During my high school days, I remember going to the club to practice with the wall and all of what I practiced paid off, six years later I earned a tennis scholarship from Missouri Valley College and graduated in 2008 with a Bachelors Degree in Business Administration with concentration in Marketing. I had been always been passionate about tennis, so I decided on continuing with it and even better, supporting hard working, disciplined, and committed professional tennis athletes with my business dream.”
ENGN Tennis Founder and CEO/President, along with futures tour player, Eugenio Kettelsen
What inspired you to start the ENGN brand?
“The idea of ENGN Tennis Apparel came on my college years, I had the idea of creating a different brand, I realized that the expenses of professional tennis players are high and that they need the best quality clothing in order to perform well, so about two years ago, I created the ENGN brand to motivate them, so they can continue with their tennis. Currently, I am still competing in futures tournaments. I have to organized my time on these dual endeavors by working hard on the brand and training for those tournaments. So far it has been rewarding for tennis players and for the sport.”
Is ENGN inspired or encouraged by any other companies in the industry?
“Engn Tennis Apparel its a different concept, I got inspired by the different stories from the players, bad and good ones.”
How many players has ENGN signed agreements with and what is the status of the brand currently?
“The brand is in its primary, formative years, we have signed a few players and we are currently talking with about 20 possible pro prospect players. The ENGN Tennis website its in its process of getting more quality items, so we can grow faster and support as many players as we can.”
What are your future expansion plans for ENGN Tennis Apparel, this year and beyond?
“For this year, we are planning on getting the complete line of clothes and work on strategic marketing ideas to promote the brand. In 3-5 years, we expect to be in other countries and sponsor bigger events.”
What materials does ENGN use in their products?
“At Engn Tennis Apparel we use 100% polyester material, which makes it thinner and more comfortable for tennis athletes. I don’t consider the people that I work with as employees, I believe every single person that works with me, is part of the brand itself.”
Where and how can people purchase ENGN products?
“The Engn products can be purchase at our website, which is http://www.engntennis.com/. We currently have all men’s sizes, but we will assuredly expand in the near future with offerings for women and youth.”
Will ENGN be releasing any new apparel options or designs in the near future?.
“Yes, we will soon be releasing the Engn London white collection.”
Will ENGN be traveling to various tennis tournaments and expos so people can check out the brand in person?
“Yes, we are planning on doing the futures tour all year inside the US, in which I will be competing as well.”
Tennis Atlantic looks forward to a fruitful partnership with the rising ENGN brand, and we encourage those in the market for performance tennis apparel to give this new brand a look.-The Editors