USTA SMASHZONE MOBILE TOUR TO VISIT DICK’S SPORTING GOODS
IN BUFORD ON SATURDAY FROM 11 A.M. TO 7 P.M.
Interactive Fan Attraction to Introduce Tennis to
Youth and Families across the Nation
BUFORD, Ga., (May 9, 2013)–The United States Tennis Association (USTA) SmashZone Mobile Tour continues its 22-city tour run this weekend when it visits the Buford Dick’s Sporting Goods Store (3333 Buford Drive) this Saturday from 11 a.m. to 7 p.m.
SmashZone introduces youth tennis to kids and parents across the country and began as the premier fan interactive attraction at the US Open before being showcased across the country. Since its inception in 2011, SmashZone has attracted more than 2 million people to its tennis courts.
SmashZone is a way to showcase tennis in a fun and interactive way by making stops at fairs, festivals, airshows, retail environments and city centers.At SmashZone,children have the opportunity to play tennis games in a fun, festive atmosphere that allows participants to get active playing tennis from the start.
“The SmashZone Mobile Tour is a great platform to bring tennis to the masses through an interactive experience,” said Kurt Kamperman, USTA Chief Executive, Community Tennis. “It provides an opportunity for kids to try tennis for the first time, allowing them to experience the fun and excitement that comes with playing the game.”
The SmashZone Mobile Tour includes a 53-foot trailer, which anchors four kid-sized tennis courts for youth play. Courts will feature games such as Xerox Rally Court, racquet drills and activities, as well as a Target Challenge. The trailer itself, which is handicap accessible, will feature activities for visitors that will include a Tennis Magazine Green Screen Cover Shoot, Wii Tennis and Touch Screen Kiosks. SmashZone Mobile is a complement to the USTA’s successful youth participation initiative, 10 and Under Tennis.
10 and Under Tennis is an ongoing effort to encourage young people to get active by playing tennis. The initiative uses modified equipment and courts tailored to a child’s age and ability. By featuring shorter and lighter racquets, slower-bouncing balls, smaller courts and simplified scoring, children learn to play more quickly and easily while having more fun in the process.